Oga 2017

Visitor Marketing Campaign

STRATEGIC MARKETING TO DELIVER YOUR TARGETED BUYERS TO YOU

We have strategically planned marketing activities to bring in trade visitors to the show. These activities include:

Newspapers
A host of advertisements will be placed in top local newspapers including New Straits Times, The Star, Berita Harian, Sin Chew Daily, Nanyang Siang Pau etc.

Technical Trade Journals & Directories
Advertisements and editorial coverage will be placed in major trade journals from all over the world.

Personal Visits
Personal visits by key personnel to other major oil shows around the world to further boost the show’s publicity to the oil and gas fraternity. - Personal visits to government ministries, trade associations and chambers of commerce.

Show Preview
Printed & Online show preview with highlights on exhibits will be distributed to VIPs and all the visitors on our database.
 

VVIP’s
A VVIP will be invited to officiate the exhibition and thereafter for a tour. A host of other Ministers will also be extended invitations to tour the exhibition.

VIP Programme

  • Exhibitors are invited to nominate their key clients as VIPs for the show.
  • We will sent invitation letters to the VIPs to visit the show. VIP invitation letters will also be hand delivered to the top PETRONAS officials to visit the show

Email Broadcasts
Email broadcasts will be done for the visitor pre-registration campaign whereby potential visitors are invited to pre-register their attendance via the website.

SMS Broadcasts
A string of SMS broadcasts will be done as forms of reminders to the pre-registered visitors closer to the show.

Visitor Invitations
Each contracted exhibitor will be given the opportunity to extend online visitor invitations to their clients and customers to visit them during the show.

Posters and Visual Display Materials
Will be printed to be distributed and placed at relevant places to further publicise the event.

Press Activities
To support and enhance the advertisements in the newspapers, a host of press releases carrying latest updates about the show will be issued to the local and foreign press. One-on-one interviews will also be conducted with selected key exhibitors as part of the publicity campaign.

E - Dailies
A total of 3 show dailies will be produced during the show which will be e-blasted to the visitors as well as to Exhibitors and all VIPs.

Billboards
Outdoor Billboards promoting the shows will be placed at strategic locations in Kuala Lumpur, and close to KL Convention Centre prior to the show.

Mobile Application 
Specifically created to provide ease of access to exhibition information and event details before and during the show.

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